Adams Golf is a line of specialty golf clubs and accessories from the original founder of TaylorMade. Although not providing a full line of product the emphasis for the redesign was to showcase their lineage and latest products.
A responsive design showcased their latest club offerings. A primary feature of the club is the club face design which was reinforced visually by sutble angles in the background. Video content was developed to more effectively communicate the company history.
Adams Golf initially produced a limited line of specialized clubs but has since built out their product line.