Handstand is a shared economy model start up which provides personal trainer services and which was in need of a desktop site redesign. Working collaboratively with the CEO, I refined the visual branding and reworked site UI.
With limited analytic data available we performed a comparative analysis of competing brands. The flow of the mobile app was also reviewed for insight into user expectations. The desktop experience now allows users to sort trainers by refinements such as class type and locale. A more detailed study is included as part of the UX Portfolio PDF
Handstand is currently rolling out to new metro areas throughout the U.S.