Los Angeles Times Registration Flow


Refine and simplify the LATimes user registration process. Include social log in options and a incentivized path to subscription services.


Working with a dedicated UX lead, the top priority was to make the registration process as simple and quick as possible. Registered users had a higher conversion rate than cold visits and therefore were higher value users. The registration process for desktop was found to convert better in a modal setting which still showed some content. The mobile process was streamlined as much as possible.

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Mobile Registration Flow UI/UI

LATimes mobile

Truncated Registration Login UI

LAT Mobile

The Los Angeles Times has undergone an another redesign in late 2015 which kept many of the formating decisions shown here.