Refine and simplify the LATimes user registration process. Include social log in options and a incentivized path to subscription services.
Working with a dedicated UX lead, the top priority was to make the registration process as simple and quick as possible. Registered users had a higher conversion rate than cold visits and therefore were higher value users. The registration process for desktop was found to convert better in a modal setting which still showed some content. The mobile process was streamlined as much as possible.
The Los Angeles Times has undergone an another redesign in late 2015 which kept many of the formating decisions shown here.