LoanMe Home Page redesign and exploration work. Focus on upgrading the visual appeal of LoanMe as a best-in-class financial institution.
Researched LoanMe's target demographic and their perceptions regarding the personal loan industry and LoanMe's place in it. By visually addressing primary user concerns such as security, reliability and integrity LoanMe could reposition itself as a sensible, safe option in lending.
Founded in 2013 and headquartered in Orange, California, LoanMe is a spin-off of CashCall.