PLOWZ & MOWZ is a shared economy model start up which provides landscaping services and which was in need of a desktop site redesign. Working collaboratively with the team, I refined the visual branding and reworked site UI. The project scope also included a refresh of SEO and splash pages plus the integration of a new sub-brand named "LEAVZ".
Introduction of the new sub-brand "LEAVZ" without diminishing the other sub-brands as the service expanded it's scope and coverage area. Clarify the role of the app and visually improve the messaging for the key value proposition.
Since 2014, Plowz & Mowz has expanded from an App only service serving only the Syracuse, NY area to a full landscaping service available throughout the eastern U.S.