DESIGN STUDY Freelance · 2015
Adams Golf produces specialty golf clubs from the original founder of TaylorMade. The redesign emphasized brand heritage and latest products through responsive layout and video content.
Adams Golf initially produced a limited line of specialized clubs but has since built out its product line. Although not carrying a full product range comparable to major manufacturers, the emphasis for this redesign was to showcase their lineage and communicate what makes their clubs distinct.
A responsive design showcased their latest club offerings front and center. A primary visual feature of the club is the club face design, which was reinforced through subtle angular geometry in the background treatment. Video content was introduced to more effectively communicate the company's history and founder story, an underused asset for a brand with genuine heritage to tell.
Adams Golf initially produced a limited line of specialized clubs, which made clarity of offering especially important: the design needed to make the product line feel intentional and curated rather than incomplete.
