NZXT is a manufacturer of high end gaming computer systems. The focus for this home page redesign was to reinforce visually what makes NZXT a unique brand within the gaming world.
Redesign the current home page while remaining on-brand. Extra points could be earned by integrating one of their game cobranding options. The design effort was aggressively time-boxed at between 6-8 hours.
I wanted to focus on the quality and attention to design that are staples of the NZXT brand. Because the time constraint was a major driving factor in deciding which assets and properties could be used, I relied on how often content appeared in the production site along with results from web searches. My research pointed towards Player Unknown Battlegrounds as a gaming property that had broad audience appeal and strong visuals so I decided to integrate that property into my homepage redesign. The company's specialized CRFT cases also highlight its commitment to the gaming community.
Exploratory designs with few constraints can be among the biggest challenges a designer faces. Without an active feedback loop or well defined success criteria the chances of hitting the mark are low. This quick turnaround design was a valuable reminder of how important communication between client and designer is.